KLM – how to keep it 100 till you’re 100

KLM celebrates 100 years with a social media campaign featuring three people from three different countries who travelled and lived fully.

The heartxwork team was asked to find and portrait an elderly person in Berlin who likes to share his/her story. Luckily, we found and befriended Salah Yousif, a 74 years old sudanese poet and antique shop owner. We spent a day listening to him while shooting short videos for the KLM campaign. 

Full story here.

Client: HALAL Amsterdam
Production, cast, video footage, interview by heartxwork
Sound: Alice Francis
Talent: Salah Yousif